MDSsphere Co., Ltd. operates maintenance, repair, and operations (MRO) services as well as video content businesses in South Korea and internationally. It offers Hellolive, an online live platform for K-pop concerts and one-on-one video fan meetings, and is involved in planning, producing, and distributing movies, dramas, broadcast programs, and performances. The company also provides embedded software design, development, implementation, verification, and testing; OS bundle and service application software and middleware; digital twin visualization solutions; and industrial automation solutions, along with content visualization production and post-correction services. Formerly known as Playgram Co., Ltd., it changed its name to MDSsphere Co., Ltd. in July 2026, was incorporated in 1974, and is headquartered in Seoul, South Korea.