Sincere Co Ltd

The Sincere Company, Limited operates a chain of department stores in Hong Kong, the United Kingdom, and internationally, offering apparel for men, women, children, and babies, along with outerwear, sportswear, cosmetics, electrical and household goods, bedding, bath products, and travel merchandise. It is also engaged in property holding, securities trading, the provision of life insurance products, and investment, finance, and management services. Founded in 1900, the company is based in Central, Hong Kong, and operates as a subsidiary of Realord Group Holdings Limited.