SM Culture & Contents Co., Ltd. operates in video content, actor, and MC management in South Korea. It produces dramas, entertainment and documentary films, and manages actors and MCs across performing arts, dramas, movies, and musicals. The company also provides advertising agency and travel services, and plans, develops, and promotes video content. Formerly BT&I Travel Group., Inc., it changed its name to SM Culture & Contents Co., Ltd. in June 2012, and was founded in 1980, headquartered in Seoul, South Korea.