Yue Yuen Industrial (Holdings) Limited is an investment holding company that manufactures and sells athletic, athleisure, casual, and outdoor footwear across the People's Republic of China, the rest of Asia, the United States, Europe, and internationally. It operates as an original design manufacturer and original equipment manufacturer for international brands such as adidas, Asics, New Balance, Nike, and Salomon. The company also retails sportswear, outdoor, and leisure products, and runs a sport service platform offering events, venues, media, broadcasting, shopping, activities, registration, ticketing, and other sports-related services online and offline. Additionally, it provides commercial spaces to retailers and distributors, corporate management consultation services, and trades in footwear. Founded in 1969 and headquartered in Kwun Tong, Hong Kong, it is a subsidiary of Wealthplus Holdings Limited.