New World Department Store China Ltd

New World Department Store China Limited is an investment holding company that owns and operates department stores and shopping malls in the People's Republic of China. It operates department stores, supermarkets, and shopping malls under the New World and Ba Li Chun Tian brands, as well as concept shops under the Love " Original " Life (LOL) brand. The company also engages in investment activities and provides management and financing services. Founded in 1993, it is headquartered in Cheung Sha Wan, Hong Kong, and operates as a subsidiary of New World Development Company Limited.