Sparkle Roll Group Ltd

New Sparkle Roll International Group Limited is an investment holding company that distributes luxury goods and automobiles in Hong Kong and Mainland China. It operates through three segments: Auto Dealership, Non-auto Dealership, and Property Management and Others. The company distributes automobiles under Bentley, Lamborghini, and Rolls-Royce; watches under PARMIGIANI, deLaCour BiTourbillon, and Buben & Zorweg; fine red wines under DUCLOT EXPORT, Maison Joanne Bordeaux, Ulysse Cazabonnie, Compagnie Medocaine Des Grands Crus, Domaine d'Eugénie, and Chateau D'Yquem; jewellery; audio equipment under Bang & Olufsen; menswear and accessories under Corneliani; cigars and smoker's accessories; silverware and home articles; and health products. It also provides property management, leasing, money lending, advertising, automobile after-sales, exhibition and consultancy, cultural exchange, insurance agency, business planning, marketing, and real estate consultation services. Additionally, it engages in corporate management, sales of audio-visual consumer electronics, trading of auto parts and accessories, sale of merchandised goods, and film-related business. Formerly Sparkle Roll Group Limited, it changed its name to New Sparkle Roll International Group Limited in September 2021. Incorporated in 1997, it is based in Sheung Wan, Hong Kong.