Lianhua Supermarket Holdings Co., Ltd. operates hypermarkets, supermarkets, and convenience stores, primarily in eastern China, together with its subsidiaries. Its stores operate under the Century Mart, Lianhua Supermarket, Hualian Supermarket, and Lianhua Quik brand names. The company also sells merchandise to wholesalers, provides logistics services for its wholesale business, sells products through an e-commerce platform, and franchises stores. Founded in 1991, it is based in Shanghai, the People's Republic of China.