Great-West Lifeco Inc. operates in life and health insurance, retirement savings, wealth and asset management, and reinsurance across Canada, the United States, and Europe. It offers insurance products such as life, accidental death and dismemberment, critical illness, disability, health and dental, and creditor insurance, as well as retirement savings, income and annuity products, and other specialty products to individuals, families, businesses, and organizations. The company also provides retirement savings plans, retail wealth management services, asset management services, and reinsurance products. Its brands include Empower, Canada Life, and Irish Life. Founded in 1979 and based in Winnipeg, Canada, it is a subsidiary of Power Financial Corporation.