Banca Generali

Banca Generali S.p.A. distributes financial products and services to high-net-worth, affluent, and private clients through financial advisors in Italy. It operates through the Private Banking CGU (PB CGU) and Senior Partner CGU (SP CGU) segments. Its offerings include banking accounts and services, custody and administration of financial instruments, advisory on primary and secondary market transactions, asset management such as mutual funds and portfolio management, and insurance products and investments. The company also provides wealth advisory services covering corporate, real estate, art and passion, and family protection and planning. Founded in 1997 and headquartered in Milan, Italy, it is a subsidiary of Assicurazioni Generali S.p.A.