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Herc Holdings Inc

Herc Holdings Inc. is an equipment rental supplier operating in the United States and internationally through its subsidiaries. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also offers ProSolutions, industry-specific solution-based services such as power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment, as well as ProContractor professional-grade tools. In addition, it provides repair, maintenance, equipment management, safety training, equipment re-rental, on-site support, and ancillary services including equipment transport, rental protection, cleaning, refueling, and labor. It sells used equipment and contractor supplies, and serves construction, industrial manufacturing, infrastructure, government, and commercial sectors. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.

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J.P. Morgan Upgrades Herc, Downgrades United Rentals on Mixed Outlook

J.P. Morgan reshuffled its ratings on major equipment-rental companies on Thursday, upgrading Herc Holdings to Overweight from Neutral with a December 2027 price target of $175 while downgrading United Rentals to Neutral from Overweight with a $1,170 target. Analyst Tami Zakaria also maintained an Underweight rating on Sunbelt Rentals but raised its December 2027 price target to $79 from a previous December 2026 target of $71, as the bank introduced its 2028 earnings forecasts. J.P. Morgan expects the Federal Reserve to raise interest rates once before the end of 2026, which could further postpone a recovery in smaller, locally driven construction markets, though elevated financing costs above 6% may push contractors to rent rather than buy equipment. The bank sees Herc Holdings as offering the most upside, citing improving fleet utilization after its acquisition of H&E Equipment Services, with projected 2026 adjusted EBITDA still about 10% below the combined companies' pre-transaction earnings, and forecasts Herc revenue rising from $5 billion in 2026 to $5.8 billion in 2028 with adjusted earnings reaching $15.11 a share in 2028. United Rentals remains the industry's best operator, but J.P. Morgan cited valuation and a shrinking acquisition pipeline, forecasting revenue of $17.8 billion in 2026, $19.4 billion in 2027 and $21.1 billion in 2028, with earnings projected at $63.35 a share in 2028. Sunbelt Rentals reported fiscal first-quarter adjusted earnings of $1.18 a share, beating the consensus estimate of $1.04, on revenue that rose 11% to $3.12 billion, and raised its adjusted EBITDA outlook to between $4.92 billion and $5.12 billion from a previous range of $4.85 billion to $5.05 billion.
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Herc Holdings Declares Regular Quarterly Dividend of $0.70 per Share

Herc Holdings Inc. announced that its Board of Directors has declared a regular quarterly dividend of $0.70 per share. The dividend is payable on September 16, 2026, to shareholders of record as of September 2, 2026. Herc Holdings operates through its Herc Rentals Inc. subsidiary and is one of North America's leading equipment rental suppliers.
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Herc Holdings Set to Report Q2 Earnings Amid Mixed Peer Results

Herc Holdings will announce its second-quarter earnings this Tuesday before the bell. The equipment rental company previously reported revenues of $1.14 billion last quarter, up 32.3% year on year, but its full-year revenue guidance missed analyst expectations significantly. For this quarter, the market expects revenue growth of 14.6% year on year, a slowdown from the 18.2% increase in the same quarter last year. Among peers in the industrial distributors segment, Richardson Electronics posted a 27.6% revenue gain and beat estimates by 19.6%, while United Rentals grew revenues 11.8% and topped estimates by 4.9%. Herc shares are up 11.1% over the last month, heading into earnings with an average analyst price target of $174.83 compared to the current share price of $162.59.
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3 Russell 2000 Stocks with Questionable Fundamentals

StockStory identifies three Russell 2000 stocks with questionable fundamentals: Bally's, Herc Holdings, and Centrus Energy. Bally's annual revenue growth of 6.9% over two years fell short of sector standards, while shrinking returns on capital and depleting cash reserves raise dilution concerns. Herc Holdings saw its operating margin drop by 7.2 percentage points over five years and earnings per share decline 28% annually due to share issuances. Centrus Energy's gross margin of 32.5% trails competitors, and its EBITDA margin fell by 38.7 percentage points over five years.
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Herc leads specialty equipment distributors with 32% revenue jump in Q1

Herc Holdings reported first-quarter revenues of $1.14 billion, up 32.3% year on year and beating analyst estimates by 5.3%, making it the fastest-growing and biggest beat among the eight specialty equipment distributors tracked. The company completed the integration of its H&E acquisition, the largest in industry history, adding 25% more specialty locations and expanding its sales network. However, Herc issued full-year revenue guidance that missed expectations significantly, the weakest update in the group. Richardson Electronics posted the best overall quarter with a 4.4% revenue beat and strong EPS and EBITDA outperformance, while SiteOne Landscape Supply had the weakest results, missing revenue estimates by 4.2% and falling short on operating income and EPS. Custom Truck One Source delivered the highest full-year guidance raise among peers, and Hudson Technologies recorded the highest guidance raise but missed operating income and EPS estimates.
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