LendingTree, Inc. operates an online consumer platform in the United States through its subsidiary. It reports in three segments: Home, Consumer, and Insurance. The Home segment offers purchase and refinance mortgages and home equity loans and lines of credit. The Consumer segment provides credit cards, personal, small business, and auto loans, deposit accounts, and other credit products such as debt settlement services. The Insurance segment offers information, tools, and access to insurance quote products, including automobile, home, life, health, and Medicare, through which consumers are matched with insurance lead aggregators to obtain offers and policies; it also offers QuoteWizard, an insurance comparison marketplace, and ValuePenguin, a personal finance website providing objective analysis on various financial topics. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. It was incorporated in 1996 and is based in Charlotte, North Carolina.