Jui Li Enterprise Co., Ltd. produces and sells automobile parts and wholesales sports equipment in Taiwan and China. It operates through Automotive Business Group, Sports Equipment Business Group, and Others segments. The company offers exterior body parts such as hood and lid assemblies, door SASH, door assemblies, fenders, body sides, roofs, and aluminum alloy tailgate assemblies, along with rails, under-body parts, chassis and structure parts, aftermarket products, stamping parts, dies, and jigs. Founded in 1959 and headquartered in Kaohsiung, Taiwan, it also engages in real estate leasing, sporting goods, car models, automotive and electronic parts, and maintenance services.