Values Cultural Investment Limited is an investment holding company involved in the production, distribution, and licensing of broadcasting rights for television and web series in Mainland China. It invests in TV or web series as a non-executive producer and also acts as a TV series distribution agent. Its customers include TV stations, online video platforms, television drama distributors, executive producers of television dramas, and copyright owners. The company was founded in 2013 and is based in North Point, Hong Kong.