East Buy Holding Limited is an investment holding company that operates a livestreaming e-commerce business selling private label products in the People's Republic of China. It sells to individual customers through livestreaming e-commerce on third-party platforms and its own app. The company also provides commission, software and technology, education advisory, tourism, supply chain, and human resources and related services. Formerly known as Koolearn Technology Holding Limited, it was founded in 2005 and is headquartered in Beijing, the People's Republic of China. It is a subsidiary of New Oriental Education & Technology Group Inc.