Netjoy Holdings Limited is an investment holding company that provides online advertising services in the People's Republic of China. It operates through three segments: Intelligent Marketing Solutions Business, Software as a Service (SaaS), and Other Business. The company offers short video marketing and content services, integrated advertising distribution, and platform subscription and advertising services through Tradeplus, a one-stop short video programmatic advertising and data management platform. It also engages in live broadcasting, exhibition businesses, operates the Huabian Platform, and provides SaaS and AIGC commercial application products, technical and consultation services, and marketing services. Netjoy was founded in 2012 and is headquartered in Shanghai, China.