Lifestyle China Group Limited is an investment holding company that operates department stores and related retail businesses in the People's Republic of China. It runs department stores under the Jiuguang brand, as well as commercial complexes, supermarkets, electrical appliance stores, gold and jewelry shops, and outlet malls. The company also engages in property investment. Formerly known as Lifestyle China Limited, it was incorporated in 2016 and is headquartered in Causeway Bay, Hong Kong.