YH Entertainment Group

YH Entertainment Group is an investment holding company that operates as an artist management company in Mainland China and Korea. It offers full-lifecycle artist management, including training, operation, and promotion. Its services cover commercial activities such as endorsement deals, business promotion events, and commercial performances, as well as entertainment content including films, drama series, and variety programs. The company also produces and operates music intellectual property (IP), licensing music IPs to streaming platforms and other music service providers and selling digital and physical copies, and provides pan-entertainment businesses such as commercial development of virtual artists, variety program format licensing, and artist-related merchandise. It serves domestic and international brands, content producers, media platforms, and music service providers that license music IPs. Founded in 2009, YH Entertainment Group is headquartered in Beijing, China.