Suntory Beverage & Food Ltd.

Suntory announced on the 16th that it will switch its main third-category beer product, Kinmugi, to beer in conjunction with the October liquor tax revision, and will launch three varieties. Kinmugi with an increased malt ratio and Kinmugi with 75% less sugar will be released on October 6, while Kinmugi Rich, with a richer flavor, will be released on October 13. The estimated retail price for a 350-milliliter can is 206 yen for all varieties, a 9-yen increase from the current price. Under the October liquor tax revision, beer will see a tax cut, while third-category beer and low-malt beer will face tax hikes, unifying the tax rates for beer-like beverages. This has prompted a series of shifts to beer among various companies.

Celsius Holdings reported a 55% year-over-year increase in international revenues to $35.3 million in the first quarter of 2026, driven by the Nordics and expansion markets including the United Kingdom, Ireland, France, Australia, New Zealand and Benelux. The company launched CELSIUS in Spain through an exclusive agreement with Suntory Beverage & Food Spain and plans to enter Portugal next via the same partnership. International revenue remains a small fraction of the business, with North America generating $747.3 million in the same quarter. Celsius has established a global headquarters in Dublin to support further European execution.