Herbs Generation Group Holdings Limited develops, markets, and sells health supplements, cosmetics, and skincare products in Hong Kong. Its supplements target areas such as cardiovascular health, anti-aging, immunity, blood regulation, liver and kidney, brain, detox, eye health, bones and joints, hair, midlife, men's and women's health, insomnia and stress, weight loss, and allergy care. Products are sold under brands including Herbs, ZINO, Classic, Umeya, Energie, Men's INFiNiTY, Regal Green, Herbs Pet, MedHerbs, and SupreHerbs through local health and beauty chain retailers, non-chain retailers such as pharmacies and trading companies, retail stores, and e-commerce platforms. Founded in 1999 and headquartered in Kowloon, Hong Kong, the company operates as a subsidiary of Joy & Love Limited.