Jiangsu New Vision Automotive Electronics, Co., Ltd. researches and develops head-up display (HUD) solutions in China. Its products include CyberLens, a windshield HUD (W-HUD) that projects basic driving information such as speed, navigation directions, driving assistance alerts, and media information onto the windshield, and CyberVision, an augmented reality HUD (AR-HUD) that uses algorithms and optical imaging to overlay virtual information. The company sells to original equipment manufacturing customers. It also offers solutions in optical design, hardware, verification and validation, and software algorithms, along with a full-stack proprietary technology architecture integrating hardware and software across optical design, mechanical engineering, electronics design, software algorithms, and human-machine interface (HMI). Incorporated in 2015, the company is based in Yizheng, China.