Hard Off Corporation Co., Ltd. operates reuse shops in Japan through its Reuse Business and FC Business segments. Its stores sell a wide range of second-hand goods, including electronics, clothing, jewelry, musical instruments, books, and beverages, under brands such as Hard Off, Off House, Hobby Off, and Book Off. The company operates both directly owned and franchised stores. Formerly known as Sound Hokuetsu Co., Ltd., it changed its name in 1995, was incorporated in 1972, and is headquartered in Shibata, Japan.