Geo Holdings Corporation operates a range of used and new product stores in Japan. Its chains include 2nd STREET, which buys and sells fashion items, furniture, household electrical appliances, and daily necessities; OKURA, which handles luxury products procured from commercial auctioneers through e-commerce and online auctions; Luck Rack, an off-price second-hand goods store; GEO, which offers amusement products; and Mobile, which provides smartphones, tablets, earphones, smartwatches, SIM cards, and other smartphone peripherals. The company is also involved in developing a digital content platform, producing and selling content, operating an amusement facility, wholesaling and trading fashion and lifestyle goods, and system development. In addition, it operates Pleasure, which purchases used agricultural machinery; Kotaro, which purchases antiques and paintings; 2nd STORAGE, a self-storage service with free home pick-up and delivery; and GEO Are Kore Rental, a rental service for cameras, smartphones, home appliances, and other items. Geo Holdings Corporation was incorporated in 1989 and is headquartered in Nagoya, Japan.