LOIVE Co., Ltd.

LOIVE Co., Ltd. operates boutique fitness studios in Japan, including women's yoga studios under the loIve brand, surf exercise studios under the surf fit brand, machine pilates studios under the pilates k brand, and group machine muscle training studios under the redy's gym brand, as well as an online school. It also offers a burn-off drink under the Burn&fit brand, an intestinal environment regulation tablet under the Bio&fit brand, and soy protein for adult women under the &fitPROTEIN brand. Formerly known as LIFE CREATE Co., Ltd., it changed its name to LOIVE Co., Ltd. in August 2025. Incorporated in 2008, the company is based in Sapporo, Japan.