istyle Inc. operates the beauty portal site @cosme in Japan and internationally. It runs through Support, Retail, and Global segments, offering services such as @cosme shopping, @cosme store, @cosme Career, @cosme blog, @cosme point, and @cosme Q&A. It also provides BeautyTech.jp, Glowpick, and MakeupAlley. Formerly known as I-Style Co., Ltd., it changed its name to istyle Inc. in April 2000, was incorporated in 1999, and is headquartered in Tokyo, Japan.