The Pinkfong Company

The Pinkfong Company, Inc. develops video and audio content, live events, and mobile apps for children and families worldwide. Its products are offered under the Pinkfong, Baby Shark, and Bebefinn brand names. The company was formerly known as SMARTSTUDY Co., Ltd. and changed its name to The Pinkfong Company, Inc. in January 2022. Founded in 2010, it is headquartered in Seoul, South Korea.