Rakuten Group, Inc. provides various services in e-commerce, fintech, digital content, and communications to various users in Japan, the Americas, Europe, rest of Asia, and internationally. It operates in three segments: Internet Services, FinTech, and Mobile. The company operates a range of e-commerce sites comprising Rakuten Ichiba, an Internet shopping mall; online cash-back sites; travel booking sites; portal sites; and digital content sites, as well as provides messaging services. It also offers credit card, banking, and securities services through the Internet; crypto asset/virtual currency spot transactions; life and general insurance services; and payment services. In addition, the company engages in the sale of advertising; management of professional sport teams; provision of communication services and technologies; operation of electricity supply services; and investment activities. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Setagaya, Japan.
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Rakuten to partner with German drone startup Helsing to support delivery to Japan's Ministry of Defense
It was learned on the 17th that Rakuten Group will partner with Helsing, a German startup developing military attack drones. Rakuten will serve as Helsing's point of contact in the Japanese market and support delivery of the company's HX-2 drone to the Ministry of Defense. Helsing's drones are remotely operated from land to stop submarines and other threats approaching the coast, and the Ministry of Defense will conduct demonstration tests through the end of September to consider whether to introduce them in the Ground Self-Defense Force. The use and procurement scale are undecided, but depending on the test results, domestic mass production could also be considered. Helsing is based in Munich in southern Germany and has delivered several thousand HX-2 drones to Ukraine, but it has little track record in Japan, so Rakuten, which has connections with the Ministry of Defense, has effectively become an intermediary. Rakuten already operates a drone business, but it has focused mainly on building exterior wall surveys and inspections and has not handled defense use.
Rakuten returns to operating profit for first time in seven years, posting 50.4 billion yen in June interim results
Rakuten Group swung to an operating profit of 50.4 billion yen in its consolidated interim results for the June 2026 period, marking its first return to the black for this period in seven years. Its internet shopping and financial businesses performed well, with adjusted operating profit from online shopping and other segments rising 54.8 percent year on year, and the financial segment climbing 46.6 percent. The mobile phone business narrowed its loss to 92.2 billion yen, while the number of subscriber lines grew 20 percent to 10.75 million. The net loss shrank significantly to 10.9 billion yen.
Rakuten Group books 17 billion yen impairment on warehouse leasing business
Rakuten Group announced it recorded a 17 billion yen impairment of fixed assets in its logistics warehouse space leasing service during the second quarter of the fiscal year ending December 2026. Due to uncertain prospects for future cargo volume growth, the company decided to convert the leasing service to in-house use and assessed the recoverable amount of the relevant assets as zero. As a result, consolidated net profit for the second quarter fell to a loss of 10.9 billion yen.
KDDI to end roaming provision to Rakuten at the end of September
KDDI President Hiroji Matsuda revealed on the 7th a policy to terminate the current contract for providing mobile network roaming to Rakuten Mobile at the end of September. From October onward, provision in urban areas will be discontinued, while it will continue for a certain period only in some rural areas where Rakuten's base station deployment is lagging. This is to focus on improving communication quality for its own brand users, and President Matsuda stated, "The network is experiencing more congestion than expected. Ending the contract will resolve this." KDDI has been providing roaming to Rakuten since October 2019, but due to delays in Rakuten's 5G base station deployment, the termination of provision may lead to a decline in communication quality.
Mobile Service Disruptions Continue After Kumamoto Earthquake; Convenience Stores and Gas Stations Temporarily Closed
Mobile phone service disruptions and temporary closures of convenience stores and gas stations continued on the 29th following the earthquake that registered a maximum seismic intensity of 7 in Kumamoto Prefecture. NTT Docomo, KDDI, SoftBank, and Rakuten Mobile reported that calls and data services remain unavailable in parts of the prefecture due to power outages at base stations and transmission line failures, with no timeline for restoration. Major convenience store operators Seven-Eleven Japan, Lawson, and FamilyMart have temporarily closed a total of over 100 stores in the prefecture due to power outages and worsening road conditions, and are rushing to resume operations while providing relief supplies to disaster victims. According to the Ministry of Economy, Trade and Industry, 18 gas stations in the affected areas had suspended operations as of 1 p.m. on the 29th, with another 101 stations under status confirmation, impacted by the suspension of shipments from two oil terminals in Yatsushiro City. Japan Post has halted all counter services and Yu-Pack parcel handling in the prefecture, and Nippon Express has also suspended cargo acceptance and collection and delivery across wide areas of the prefecture.
Rakuten Wallet Creates First Physical Shiba Inu Coin for 44 Million Users
Rakuten Wallet has created the first-ever physical Shiba Inu coin, the fifth release in its collectible Real Coin series. The coin features a unique tactile surface and has already become a hit in internal tests. The Japanese tech giant serves 44 million users.
Over 140 Companies Including Visa and Stripe Launch Jointly Operated Stablecoin Open USD
Independent entity Open Standard has announced the dollar-denominated stablecoin Open USD. More than 140 companies are participating, including Visa, Mastercard, Stripe, BlackRock, and Coinbase, with the aim of establishing an open standard jointly operated by the member firms. The yield on reserve assets, minus a small operating fee, is designed to be returned to the participating companies that contribute to adoption and circulation, and there are no fees for issuance or redemption. The launch is scheduled for the latter half of 2026, and on the day of the announcement, shares of USDC issuer Circle fell roughly 16 percent. Japanese companies such as PayPay, Mizuho Financial Group, Sumitomo Mitsui Financial Group, and Rakuten Group are also among the participants, a move that contrasts with domestic efforts by three banks including MUFG Bank to jointly issue a yen-denominated stablecoin.
Japan's National Police Agency signs information-sharing agreement with Mercari and two other e-commerce firms to prevent fraudulent transactions
On the 9th, Japan's National Police Agency signed an agreement on information sharing with three companies — Mercari, LINE Yahoo, and Rakuten Group — to prevent fraudulent transaction damage on e-commerce sites. The companies will provide police with fraudulently used credit card numbers and malicious seller account information, which police will cross-reference with their own data for cross-sectional analysis. When police determine there is a strong risk of expanding damage, such as suspected organized activity, they will provide all three companies with the information needed to prevent further harm. The businesses will then take measures such as alerting users, suspending related accounts, and halting product shipments.
Rakuten Group rating kept at neutral by major Japanese brokerage, target price lowered to 840 yen
A major Japanese brokerage on July 6 kept its rating on Rakuten Group at neutral and lowered its target price from 890 yen to 840 yen. As of the previous day, the rating consensus among 10 analysts stood at 3.9, indicating a moderately bullish view, with a target price consensus of 918 yen.
Rakuten to receive up to 148 billion yen Japan government grant for satellite network
Japan will grant up to 148 billion yen, equivalent to 912 million dollars, to Rakuten Group to help build a satellite communications network, the Communications and Information Network Association of Japan said on Tuesday. Rakuten is in talks with U.S.-based AST SpaceMobile to form a joint venture for the project. Japan currently relies on foreign services such as SpaceX's Starlink for low-orbit satellite communications and aims to develop domestic operators to strengthen economic security. Low-orbit satellite services allow smartphones and other devices to function outside cellular base station range or when disasters disable those stations.
AST SpaceMobile Soars 21% on Rakuten Satellite Deal
AST SpaceMobile shares surged 21.44 percent to close at $86.77 on Monday after reports that it is partnering with Japan's Rakuten Group to develop a satellite internet service similar to Starlink. Nikkei reported the two companies are forming a joint venture potentially worth $1 billion to buy and operate satellites for a direct-to-mobile service, with coverage in Japan targeted for next year. The rally was also fueled by confirmation that its next-generation BlueBirds 8, 9, and 10 are now fully operational in orbit, and that manufacturing is advancing through BlueBird 37. The company plans to launch BlueBirds 11, 12, and 13 in the first half of August as it expands its space-based cellular broadband network.
AST SpaceMobile sets August BlueBird satellite launch and forms Rakuten joint venture in Japan
AST SpaceMobile plans to launch its next-generation BlueBird 11, 12, and 13 satellites in the first half of August, expanding its space-based cellular broadband network for direct-to-smartphone service. The company has also formed a joint venture with Rakuten to offer satellite-powered mobile connectivity in Japan. The combination of new satellite capacity and a local partner marks a shift toward broader commercial rollout, linking hardware deployment with a defined path to end users. Attention is likely to center on execution milestones such as launch timing, network performance, and service availability in Japan.
Golden State and Rakuten extend historic founding partnership
Golden State and Rakuten Group have extended their historic founding partnership in a multi-year deal that includes fan-facing and community-focused initiatives with the Golden State Warriors, Golden State Valkyries and Santa Cruz Warriors. Rakuten will continue as the presenting sponsor of the Warriors Women's Empowerment efforts annually in March, as well as its flagship social impact initiative focused on mentorship and empowering the next generation of leaders. Rakuten members continue to receive a minimum of 10% Cash Back on every purchase at Golden State Shop, along with access to exclusive merchandise, unique experiences, and limited-edition drops. As part of the extended term, Rakuten will transition from its current placement as the Warriors' jersey badge partner to deepen its focus on fan engagement and community impact, including contributions of more than $12 million through the partnership in support of the Golden State Community Foundation's educational equity and local community initiatives. The extension positions Rakuten as the longest-committed partner in Golden State Valkyries history, marking a significant milestone in Rakuten's investment in women's basketball and the Bay Area community.