Waqoo Inc. plans, develops, and sells original-brand cosmetics in Japan. Under the HADANATURE brand, it offers skin care products such as cleansers, whitening serums, and whitening face wash, along with proteins, makeup base, and hair care items including hair oil, hair mask, and head spa hair growth products, sold through its own e-commerce site. The company also provides contract processing services for blood-derived products in the regenerative medicine field, and sells cosmetics and raw materials. It serves consumers, patients, and medical institutions, primarily in Japan. Incorporated in 2005, the company is based in Tokyo, Japan.