New Guomai Digital Culture Co., Ltd. engages in digital content, digital intelligence applications, points redemption, and other internet-related businesses in China. The company operates in four segments: Internet and Related Services; Business Services; Accommodation Business; and Other Businesses. It is involved in the collection, production, broadcasting, and viewing of digital content; digital intelligence; and travel and exhibitions, as well as provides intelligent services and e-sports rooms. The company offers Telecom Ultra HD, Telecom Cloud Gaming, multi-screen and in-vehicle content experiences, and AIGC-powered content innovation. It also provides AI smart exhibition hall solutions that combine capability visualization, scenario-based design, and immersive interaction, as well as the Tianyi Travel PLUS Intelligent Agent, a generative AI travel assistant that supports users before, during, and after their trips. In addition, the company operates a Telecom Points Mall that offers points redemption, customer benefits, and supply-chain-supported shopping experiences, as well as cloud-based 3D visual modelling; real-time 2D-to-3D conversion; customized creative solutions; and offline immersive spaces featuring digital humans and smart terminals. Further it engages in e-commerce, communications, business services, and hotel management and operations; and operation of online video, e- book, animation video, online game, and app store. The company was founded in 1983 and is based in Shanghai, China. New Guomai Digital Culture Co., Ltd. operates as a subsidiary of China Telecom Group Co., Ltd.