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Shanghai Longyun Advg & Media

Shanghai Longyun Cultural and Creative Technology Group Co., Ltd. provides advertising services in China through itself and its subsidiaries. It operates in two segments: Advertising Business, and Alcohol and Other Businesses. Its activities include big data operations, production and distribution of film, television, variety shows, and short video content, and MCN agency services such as video script creation, shooting and editing, official account operation, live streaming e-commerce, and live streaming influencer incubation. It also provides design services, alcohol sales, business consulting, radio and television program production and operation, and data analysis. The company was formerly known as Shanghai Longyun Media Group Co., Ltd. and changed its name to Shanghai Longyun Cultural and Creative Technology Group Co., Ltd. in October 2021. It was founded in 2003 and is headquartered in Shanghai, China.

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ST Longyun Releases 2026 Interim Report with Net Profit of 4.8602 Million Yuan

ST Longyun released its 2026 interim report on August 29, 2026. During the reporting period, the company achieved total operating revenue of 128 million yuan, down 23.89 percent year on year, with net profit attributable to the parent company of 4.8602 million yuan. Net cash inflow from operating activities was 32.95 million yuan, the asset-liability ratio was 52.09 percent, gross margin was 21.38 percent, return on equity was 1.74 percent, and diluted earnings per share was 0.05 yuan. The company had 7,409 shareholders, and the top ten shareholders held 47.42 percent of total share capital.
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ST Longyun Expects to Swing to Profit in First Half of 2026, with Net Profit of 3.7 Million to 5.5 Million Yuan

ST Longyun disclosed its earnings forecast, expecting a net profit attributable to the parent company of 3.7 million to 5.5 million yuan for the first half of 2026, compared with a loss of 3.7298 million yuan in the same period last year, achieving a turnaround to profit year-on-year. Deducted non-recurring net profit is expected to be 4.5 million to 6.6 million yuan, compared with a loss of 6.2896 million yuan in the same period last year. The company stated that the improvement in performance was mainly due to optimizing the customer structure, reducing low-value orders to increase gross margin, as well as earlier personnel optimization and cost reduction measures that led to a year-on-year decline in period expenses.
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