Viva Goods Company Limited is an investment holding company that designs, develops, brands, and sells sports and lifestyle apparel and footwear. It operates in two segments: Multi-Brand Apparel and Footwear, and Sports Experience. The company was formerly known as Viva China Holdings Limited and changed its name to Viva Goods Company Limited in May 2023. Incorporated in 2000, it is headquartered in Tseung Kwan O, Hong Kong.