Yamada Holdings Co., Ltd. operates consumer electronics retailing in Japan and internationally, together with its subsidiaries. It runs four segments: Consumer Electronics, Housing, Financial, and Environment Business. Its offerings include home electrical appliances such as televisions, refrigerators, and washing machines; home information appliances including computers and mobile phones; and housing-related products such as furniture and home interiors, along with renovation services. The company also manufactures and sells housing equipment such as bathroom and kitchen equipment, provides reuse, recycling, and resource recovery services mainly for home electrical appliances and computers, and offers financial products for new construction, renovation, payment services, insurance products, and life planning. It was formerly known as Yamada Denki Co., Ltd. and changed its name to Yamada Holdings Co., Ltd. in October 2020. Founded in 1973, it is headquartered in Takasaki, Japan.