Birks Group Inc. designs, develops, markets, and sells fine jewelry and timepieces through retail locations in Canada. It operates in two segments, Retail and Other, offering diamond, gemstone, and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, timepieces, and gifts under the Birks brand, as well as giftware, writing instruments, and custom design services. The company also operates stores under the Maison Birks, Birks, European Boutique, Brinkhaus, Breitling, Patek Philippe, and TimeVallée brands, and is involved in the gold exchange business. Formerly known as Birks & Mayors Inc., it changed its name to Birks Group Inc. in September 2013. Founded in 1879 and headquartered in Montreal, Canada, Birks Group Inc. operates as a subsidiary of Montel S.à R.L.