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Allbirds Inc

Smartbird, Inc provides footwear and apparel products in the United States and internationally. The company offers a range of lifestyle products for men and women, as well as footwear and secondary apparel, such as classic tees, sweats, socks, and underwear. It sells its products through its e-commerce and third-party marketplace site, distributor and third-party retail partners, and physical retail channels. The company was formerly known as Allbirds, Inc. and changed its name to Smartbird, Inc in December 2015. Smartbird, Inc was incorporated in 2015 and is headquartered in San Francisco, California.

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Former Allbirds CEO Joe Vernachio Named President of Sorel

Joe Vernachio, the former chief executive officer of Allbirds, has been appointed president of Columbia Sportswear Company-owned outdoor brand Sorel, effective June 22. He succeeds Cory Long, who has held the role since November 2023. Vernachio previously served as president of Columbia's Mountain Hardwear brand for four years before joining Allbirds in 2021 as chief operating officer and later becoming CEO in March 2024. His appointment follows a 12 percent decline in Sorel's first-quarter 2026 net sales to $37.16 million, down from $42.21 million a year earlier, which Columbia attributed to reduced winter product supply and lower closeout sales in the U.S.
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Allbirds rebrands to Smartbird and names ex-AWS executive as CEO in AI pivot

Allbirds has officially rebranded to Smartbird and appointed a new CEO with a background at Amazon Web Services as the former sustainable sneaker company pivots to AI infrastructure. The new chief executive previously led a smaller AI infrastructure firm, bringing relevant experience to the role. The stock surged about 600% on the initial name-change announcement in April and remains up 36% year to date, including a 38% pop on the day of the rebranding. The move comes amid massive projected AI spending, with JPMorgan estimating $5.5 trillion in AI capex by 2030.
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Allbirds changes name to Smartbird and appoints Nadia Carlsten as CEO

Allbirds announced it is changing its name to Smartbird and appointing Nadia Carlsten as its new CEO, pivoting from an eco-friendly shoe company to an AI startup. Carlsten, previously CEO of AI company DCAI where she partnered with Nvidia to launch an AI supercomputer, replaces Joe Vernachio who became CEO in 2024. The company sold its shoe business and physical assets for $39 million to American Exchange Group in April and now plans to buy, sell, and maintain AI-equipped servers for rental to other tech firms. Allbirds shares surged more than 40% following the announcement, trading at $5.68 in early afternoon trading. Lily Yan Hughes was also named board chair.
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