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Digimarc Corporation

Digimarc Corporation provides digital identity and authentication solutions in the United States and internationally. It offers software subscriptions and software development services, along with physical solutions for anti-counterfeiting, counterfeiting deterrence, product swap prevention, recycling, and secure gift cards, and digital solutions for internal compliance, leak detection, piracy prevention, provenance and authenticity, and royalty monitoring. Its commercial solutions run on the Illuminate platform, a cloud-based software-as-a-service platform for digital connectivity. The company serves retail, CPG, media and technology, pharmaceutical, health and wellness, apparel, and automotive industries, as well as central banks and other government customers. It was formerly known as Digimarc Parent, Inc. and changed its name to Digimarc Corporation in May 2026. Incorporated in 2008, it is headquartered in Beaverton, Oregon.

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News & notes moving DMRC
DMRC▼

Digimarc rebuilds go-to-market as Secure Gift Card pipeline grows to 31 retailers

Digimarc outlined a go-to-market rebuild under new CEO Paul Carreiro while reporting that its Secure Gift Card pipeline has grown over 30x to more than 31 retailers. CFO Charles Beck said two additional retailers have committed to deploying the Secure Gift Card solution across their stores, with one rolling out beginning later this month and the other scheduled for October. The company reported Q2 ending ARR of $11.6 million, down from prior periods due to a $3.1 million contract expiration in October 2025 and a $2.6 million contract reduction in June 2026, partially offset by $1.5 million in net ARR growth. Beck also revised 2026 ARR growth expectations, stating the company no longer expects to achieve its original target for significant ARR growth by year-end, citing deferred gift card ARR due to partner alignment timing that has now been completed. Q2 total revenue was $7.4 million, with subscription revenue of $3.7 million and service revenue of $3.6 million, and operating expenses of $16.7 million including $5.4 million in stock-based compensation and $700,000 in severance costs related to the former CEO.
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Artificial Intelligence▲

ServiceNow Expands Agentic AI With Wipro, Digimarc, and HPE Partnerships

ServiceNow has expanded its agentic AI workflow ecosystem through new partnerships with Wipro, Digimarc, and HPE. Wipro is deploying agentic AI workflows on the ServiceNow platform to help move customers from pilots to broad enterprise rollout. Digimarc is integrating provenance and cryptographic verification into ServiceNow AI agents and Action Fabric to support trustworthy AI outputs. HPE is working with ServiceNow to offer unified agentic AIOps and AI-driven service delivery through HPE GreenLake Intelligence. These alliances place ServiceNow in parts of the stack where AI needs to be both automated and accountable, with a focus on provenance, cryptographic verification, and unified AIOps that could influence how enterprises deploy agentic AI at scale.
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Artificial Intelligence ▲Cloud & Digital Infrastructure
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