RDE, Inc.

Giftify’s CardCash.com has partnered with Follett Higher Education to launch a gift card exchange program across campus bookstore locations nationwide. The program is expected to reach approximately 700 locations by August 2026, including stores serving Stanford University and the University of Texas, creating a new customer acquisition channel and a new source of gift card supply ahead of the back-to-school season. It enables students, parents, and campus visitors to exchange unused gift cards for spendable value at participating campus stores, converting unwanted cards into immediate purchasing power for textbooks, apparel, technology, and other campus needs. When fully rolled out, this is expected to represent CardCash’s largest single physical retail footprint. The partnership reflects CardCash’s continued investment in high-frequency retail environments that attract first-time users and unlock unredeemed gift card value.