Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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Lego's First Half Sees Revenue and Profit Growth, World Cup and F1 Products Attract New Customers
Danish toy giant Lego reported a 21% increase in revenue to 41.9 billion Danish kroner ($6.54 billion) and a 32% rise in net profit to 8.6 billion kroner for the first half of the year, achieving growth in both revenue and profit. Products themed around the soccer World Cup and Formula One attracted new customers, boosting performance. Lego's strategy of partnering with movies and popular series, along with increased production of adult-oriented sets, has led to growth surpassing competitors like Mattel and Hasbro in the U.S., expanding its market share. CEO Niels Christiansen said, "The product portfolio is very strong, and we have successfully captured new popular areas." In the first half, Lego launched over 330 new sets, including a $199.99 replica of the World Cup trophy and Pokemon sets. However, rising plastic costs due to high oil prices stemming from the situation in Iran could impact the second half of the year.
Hasbro reported second-quarter fiscal 2026 results that beat estimates and raised its full-year outlook. Adjusted earnings per share came in at $1.28, down 1.5% year over year but above the consensus of $1.17, while net revenues rose 16.2% to $1.14 billion, topping the $1.05 billion estimate. Wizards of the Coast and Digital Gaming revenues increased 27% to $663.8 million, driven by Magic: The Gathering, and Consumer Products revenues grew 5% to $463 million despite disruption from unauthorized network access. Management now expects fiscal 2026 revenues to increase 5-7% in constant currency, up from prior guidance of 3-5% growth, and adjusted EBITDA between $1.45 billion and $1.50 billion. Shares have added about 4.8% since the last earnings report, outperforming the S&P 500.
Companies defy macro uncertainty and raise guidance
A growing number of companies are raising their profit outlooks despite macroeconomic uncertainty. More S&P 500 firms are lifting guidance than cutting it, and Wall Street analysts have raised third-quarter earnings estimates for the index for the second consecutive quarter. Argus research analyst Christine Dooley views consistent guidance raises as a catalyst for market-beating returns. Among the companies that have raised guidance in the second quarter so far are Cheesecake Factory, Ford, General Motors, Hasbro, Starbucks, Coca-Cola, Charles Schwab, PayPal, US Bancorp, ASML, Seagate Technology, Supermicro Computer, Bristol Myers Squibb, Johnson & Johnson, UnitedHealth Group, 3M, Lockheed Martin, Northrop Grumman, United Airlines, and United Parcel Service.
Hasbro CFO Gina Goetter sold 11,000 shares for $1 million as stock rises
Hasbro Chief Financial Officer Gina Goetter sold 11,000 shares of common stock on July 28, 2026, at a weighted average price of $95.44 per share, generating total proceeds of $1 million. The transaction reduced her direct equity holdings by 11%, leaving her with 88,104 directly held shares, a figure that includes 52,680 unvested restricted stock units. The sale occurred as Hasbro shares were on an upswing, returning toward the 52-week high of $106.98 reached in February, and followed strong fiscal second-quarter results in which revenue rose 16% year over year to $1.1 billion, driven by 27% growth in the Wizards of the Coast and digital games segments. Hasbro subsequently raised its full-year constant-currency revenue growth guidance to 5% to 7%, up from a prior forecast of 3% to 5%.
PepsiCo and Hasbro Offer High-Yield Dividends Amid Consumer Resilience
PepsiCo and Hasbro are highlighted as two high-yield dividend stocks with yields well above the S&P 500's 1.1%. PepsiCo offers a 4.3% forward yield after a 4% dividend increase earlier this year, extending its growth streak to 54 years, supported by a 75% payout ratio and a 7% revenue rise in the first half of 2026. Hasbro provides a 3.2% yield with a $0.70 quarterly dividend, and while it hasn't raised the payout recently, its decade-long compound annual growth rate of about 4% and strong brand performance, including a 32% jump in Magic: The Gathering revenue, suggest future increases. Both companies demonstrate resilience amid inflation, with PepsiCo achieving its fastest volume growth since 2022 and Hasbro posting its third consecutive quarter of consumer products growth alongside a significant rise in adjusted earnings per share from $2.51 in 2023 to $5.94 on a trailing-12-month basis.
Hasbro Beats Q2 Estimates and Raises Fiscal 2026 Outlook
Hasbro beat second-quarter fiscal 2026 expectations and raised its full-year guidance. Adjusted earnings reached $1.28 per share, topping the Zacks Consensus Estimate by 9.4%, while revenues of $1.14 billion exceeded the consensus mark by 8.9%. Management now expects fiscal 2026 constant-currency revenue growth of 5% to 7%, up from a prior view of 3% to 5%, and projects adjusted EBITDA between $1.45 billion and $1.50 billion. The Wizards of the Coast and Digital Gaming segment drove strength with revenues up 27% to $664 million, while Consumer Products posted a 5% revenue gain to $463 million but recorded an adjusted operating loss of $8 million. The stock carries a Zacks Rank of 3, or Hold, and trades at 14.19 times forward earnings, above its sub-industry average of 10.09 times but below the broader Consumer Discretionary sector.
Dow Rebounds 385 Points as Chip Stocks Surge, Leading US Market Higher
US stocks closed higher on Tuesday, with the Dow rebounding 385.38 points to 52,224.64. The S&P 500 gained 0.89% and the Nasdaq jumped 1.29%, led by a strong recovery in semiconductor stocks. The Philadelphia SE Semiconductor Index, or SOX, surged 5.2% for a second straight day, after falling more than 20% from its record high in late June. Despite the recent heavy sell-off, the chip index is still up nearly 75% since the start of the year. Investors are watching earnings from major technology companies this week, especially Alphabet, Intel, and Texas Instruments, to gauge the outlook for the AI business. 3M shares jumped 7.3% after raising its full-year profit forecast, while Hasbro surged 8.8% on demand for digital games and Magic: The Gathering. Danaher fell 11% after cutting its revenue outlook, and MSCI dropped 10% after increasing its operating expense forecast.
Hasbro raises full-year guidance on strong Wizards growth
Hasbro raised its full-year guidance, now forecasting consolidated revenue growth of 5% to 7% on a constant currency basis and adjusted EBITDA in the range of $1.45 billion to $1.5 billion. The company reported second-quarter net revenue of $1.14 billion, up 16% year-over-year, driven by a 27% increase in Wizards segment revenue to $664 million. Adjusted earnings per diluted share were $1.28, down 2% due to a $56 million non-cash write-down from canceling several games scheduled for release in 2028 and beyond. Hasbro also increased its share repurchase target for the year from $100 million to a minimum of $200 million. Management noted that MAGIC: The Gathering revenue grew over 32% in the quarter, and the company raised its full-year outlook for the Wizards segment to low double-digit revenue growth.
Stocks Gain as Chipmakers Rebound Ahead of Megacap Earnings
U.S. stock indexes climbed on Tuesday as a rebound in chipmakers and AI-infrastructure stocks gathered pace. The S&P 500 rose 0.38%, the Dow Jones Industrial Average added 0.17%, and the Nasdaq 100 jumped 1.26%. Chipmakers rallied after a recent selloff cheapened valuations, drawing dip buyers ahead of megacap technology earnings this week, starting with Alphabet on Wednesday. Software stocks were weak after Morgan Stanley downgraded several companies in the sector, including Adobe, Intuit, and Workday. Hasbro surged more than 10% after reporting better-than-expected quarterly revenue and raising its full-year adjusted Ebitda forecast, while 3M gained over 8% on stronger earnings and an improved outlook. Danaher fell more than 13% after issuing a weaker revenue growth forecast, and MSCI dropped over 10% on an earnings miss and higher expense guidance.
Hasbro Stock Jumps 10% After Raising Full-Year Guidance on Strong Magic: The Gathering Sales
Hasbro shares surged 10.1% after the company raised its full-year revenue, adjusted operating income, and profit guidance following a strong second quarter driven by its Wizards of the Coast and Digital Gaming segment. Revenue from Magic: The Gathering soared 32% year over year, surpassing $500 million in a single quarter for the first time in the game's 30-year history, fueled by expansion releases including Marvel Super Heroes and Secrets of Strixhaven. By comparison, Monopoly Go! contributed just $44 million in the quarter. The stock also offers a dividend yield above 3% and management allocates excess cash to share repurchases.
Several major companies reported quarterly earnings beats on Tuesday morning. General Motors posted a 14% earnings surprise with $3.57 per share on revenues of $48.03 billion, and raised its full-year guidance. 3M delivered its biggest beat since the June quarter a year ago, with earnings of $2.40 per share topping estimates by 5.73%, and also raised its full-year outlook. Novartis reported a 9.55% beat with $2.41 per share, its first earnings beat since the December 2025 quarter. Northrop Grumman posted a 12.28% beat with $7.68 per share, its fifth straight beat, though shares fell 4.2% despite a record backlog of $105 billion. Hasbro beat estimates by 9.4% with $1.28 per share on revenues of $1.14 billion, up from $980.8 million a year ago. D.R. Horton reported a 7% beat with $3.20 per share on revenues of $9.23 billion, matching the year-ago tally.
Hasbro will host a conference call at 8:30 AM Eastern Time on July 21, 2026, to discuss its second-quarter 2026 earnings results. The live webcast can be accessed through the company's investor relations website.
Hasbro Stock Falls 7.7% Over Six Months, Analysts Recommend Avoiding
Hasbro's stock price has dropped to $80.55 over the past six months, resulting in a 7.7% loss for shareholders while the S&P 500 gained 7.7%. Analysts at StockStory recommend avoiding the stock, citing three key concerns. Revenue has declined at a 2.5% annual rate over the last five years, indicating weak demand. Although earnings per share grew at a 7.4% compounded annual rate, this was driven by cost-cutting rather than sales growth. Additionally, Hasbro's return on invested capital has remained flat, signaling a lack of profitable growth. The stock trades at 13.8 times forward earnings, but the analysts believe the shaky fundamentals present too much downside risk and suggest looking at other investments.
Hasbro is expected to report a fiscal second-quarter profit of $1.18 per share, down 9.2% from $1.30 a year ago. The toy and game company has beaten Wall Street estimates in its last four quarterly reports. For the full year, analysts forecast earnings of $6.01 per share, an 8.5% increase from fiscal 2025. Hasbro shares have risen 11.9% over the past 52 weeks, underperforming the S&P 500 but outpacing a consumer discretionary ETF. Analysts hold a Strong Buy consensus on the stock with an average price target of $112.25, implying a potential upside of 35.9%.
Mattel Q1 revenue beats estimates but shares fall 6.6%
Mattel reported first-quarter revenues of $862.2 million, up 4.3% year on year and exceeding analysts' expectations by 6.6%, the biggest beat among four tracked consumer discretionary toys and electronics stocks. The company also raised its full-year EPS guidance above estimates and posted a decent beat on adjusted operating income. Despite the strong results, Mattel shares have fallen 6.6% since the report, trading at $13.90. Among peers, Hasbro delivered the fastest revenue growth at $1 billion, up 12.7%, but its stock dropped 13.4%, while Funko shares surged 21.7% after beating estimates and raising guidance. Bark was the weakest performer, with revenues down 25% to $86.57 million, missing estimates and issuing disappointing guidance.
Hasbro Stock Lags Consumer Discretionary ETF Over Three Months but Outperforms Year-to-Date
Hasbro shares have fallen 10.1% over the past three months, underperforming the State Street Consumer Discretionary Select Sector SPDR ETF's 3.4% gain, even as the stock is up nearly 2% year-to-date versus the ETF's 4.6% decline. The toy and game maker, with a market cap of $11.9 billion, has seen its stock dip 21.8% from its 52-week high of $106.98, though it has risen 18.4% over the past 52 weeks compared to the ETF's 6.3% gain. Despite reporting stronger-than-expected first-quarter 2026 revenue of $1 billion and adjusted earnings per share of $1.47, shares tumbled 8.8% on May 20 after the company warned of roughly $30 million in additional second-half 2025 costs from higher oil prices and signaled slowing growth in its Wizards of the Coast and Digital Gaming segment. Analysts remain strongly optimistic, with a consensus Strong Buy rating and a mean price target of $113.40, implying a 34.4% premium to current levels.
Hasbro Shares Fall 5.9% Since Last Earnings Despite Q1 Beat
Hasbro shares have declined 5.9% since the company reported first-quarter fiscal 2026 results, underperforming the S&P 500. The toymaker posted adjusted earnings per share of $1.47, up 41.3% year over year and beating the Zacks Consensus Estimate of $1.12, while net revenues rose 12.7% to $1 billion, topping the $957 million consensus. Performance was driven by a 26% revenue jump in the Wizards of the Coast and Digital Gaming segment to $582 million, fueled by MAGIC: THE GATHERING and Monopoly Go!, though the Consumer Products segment was essentially flat at $397.9 million and Entertainment revenues fell 24% to $20.3 million. Hasbro reiterated its full-year outlook for total revenue growth of 3-5% in constant currency and adjusted EBITDA of $1.40 billion to $1.45 billion, but analyst estimates have since trended downward, with the consensus estimate shifting negative 8.78% over the past month.
Hasbro's Wizards of the Coast segment revenue surges 26% in first quarter
Hasbro's Wizards of the Coast segment generated revenues of $582 million in the first quarter of 2026, up 26% year over year, while operating profit climbed 29% to $298 million. The segment's operating margin exceeded 51%, driven by the continued success of Magic: The Gathering, with the Lorwyn Eclipsed release becoming the best-selling premier set in the franchise's history. Management noted that the Universes Beyond collaborations with franchises such as Teenage Mutant Ninja Turtles, Marvel, Final Fantasy, and Avatar: The Last Airbender have become one of the most successful player-acquisition tools in Magic's history. Hasbro reiterated that Wizards, digital gaming, and licensing remain its top investment priorities, with expanding digital platforms like Magic Arena and upcoming AAA game launches creating additional revenue opportunities. The company's stock has gained 23.5% in the past year and currently carries a Zacks Rank of 1, or Strong Buy.
Hasbro Outperforms Consumer Discretionary Sector With 1.8% Gain Year-to-Date
Hasbro has gained about 1.8% so far this year, outperforming the Consumer Discretionary sector's average return of negative 9.8%. The company holds a Zacks Rank of 1, or Strong Buy, and its full-year earnings consensus estimate has risen 6.1% over the past quarter. Within the Toys - Games - Hobbies industry, which has lost roughly 7.5% year-to-date, Hasbro is also performing better. Another Consumer Discretionary stock, Escalade, has returned 34.4% year-to-date and carries a Zacks Rank of 2, or Buy, with its current-year EPS estimate up 2.9% in the past three months.
BRANDmania licensing festival returns to Essen with expanded programme and new interactive zones
BRANDmania, Europe's largest B2B networking festival for licensing and partnerships, will take place on 24 and 25 June at the Zeche Zollverein site in Essen, Germany. The event, organized by the Spielwarenmesse Group, features an expanded programme including a new BRANDmania Ink Lab where attendees can get a free tattoo of a licensed design, a Glow Up Area, and a Collab Culture Lounge. Major licensors such as Hasbro, Mattel, Paramount Global, Universal Products & Experiences, and Warner Bros. Discovery will host exclusive screenings previewing upcoming themes and franchises. The Stage programme, presented by Licensing International Germany, will open with insights from the Global Licensing Industry Study 2026 and include a blindmate® session with Duolingo seeking a brand match.