Industria de Diseno Textil SA

Major clothing brands including Levi Strauss & Co., Uniqlo, Primark, and Zara are expanding in-store repair services and sewing workshops to appeal to Generation Z consumers who prioritize sustainability and saving money. Levi's has created a handstitching course for high school students and offers repair and customization services at hundreds of stores worldwide. Primark has held over 730 free 'Love It For Longer' workshops across nine countries and tested in-store repairs in the U.K. Uniqlo provides repairs, sashiko mending, and embroidery in 75 of its roughly 2,500 global stores. Skeptics like Professor Kate Fletcher argue that such initiatives do little to offset the fashion industry's overproduction, while H&M Group has called for tax policies to make repair and resale commercially viable.

Major fashion brands including Zara, H&M, Lululemon, Levi's, and REI are launching their own resale platforms to sell secondhand versions of their products alongside new ones, seeking a share of a global secondhand apparel market projected to reach $393 billion by 2030. The U.S. resale market is expected to hit $78.8 billion by the end of the decade, growing nearly four times faster than overall retail clothing sales last year. H&M reported that resale represented 0.8% of its 2025 turnover, with revenue reaching SEK 1,844 million, a 31% increase from the previous year. Brands are motivated by both sustainability goals and competitive pressure, as resale has largely occurred on third-party platforms like eBay, Poshmark, Depop, and The RealReal. By operating their own marketplaces, companies aim to control the customer experience, strengthen loyalty, and capture revenue throughout a garment's life cycle.