LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments: Electric Motorcycles and STACYC. The company designs and sells electric motorcycles, parts, accessories, and apparel, as well as electric balance bikes for kids and adult pedal-assist electric bikes. Its products are sold through wholesale and independent dealers, retailers, and distributors, and directly to consumers online under the LiveWire brand. Founded in 2010, the company is based in Milwaukee, Wisconsin, and is a subsidiary of Harley-Davidson, Inc.