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MMA.INC’s BJJLink Connect Surpasses 17,000 Monthly Active Users
Mixed Martial Arts Group Limited, doing business as MMA.INC, announced that its BJJLink Connect community platform has surpassed 17,000 monthly active users, with peak daily active users of approximately 4,800 and daily active users regularly exceeding 4,000 on core academy training days. The company stated that this recurring engagement validates BJJLink Connect as an embedded digital layer within martial arts academies, supporting future identity, retention, commerce, and monetization initiatives. BJJLink Connect delivers personalized participant profiles, training tracking, academy schedules, class booking, attendance, and community features directly within the academy operating environment. MMA.INC believes the platform’s embedded usage model provides a strategic distribution advantage, placing community functionality where martial arts participation already occurs. The company expects BJJLink Connect to become a critical foundation for its broader ecosystem, linking verified users, training activity, and academy engagement across its assets including MixedMartialArts.com, TrainAlta, and the future XP Passport platform.