Meridian Holdings Inc

Meridian Holdings Inc. has been named the Official Sponsor of UFC Fight Night Serbia, the first UFC event ever held in the country, scheduled for August 1, 2026 at Belgrade Arena. The sponsorship, executed through its subsidiary Meridianbet, grants the company exclusive sports-betting category rights and includes branding inside the Octagon, logo placement on the fight poster and round cards, an in-venue commercial, and a digital and social media campaign across UFC channels. The event will air live in the United States on Paramount+ and reach a global audience through UFC's international broadcast partners. Meridianbet was founded in Serbia in 2001 and has continuously operated there, with this deal marking its most visible global sports property association to date.