Pineapple Financial Inc.

Pineapple Financial Inc., together with its subsidiaries, provides mortgage brokerage services and technology solutions in Canada. Its mortgage brokering services include consultation, advice on mortgage products from financial institutions, client access to rate information and lender options, and help selecting a mortgage solution. The company also offers back-office support such as digital onboarding, loan packaging and processing, document collection, client portals, loan maintenance, payroll, lender communication, regulatory reporting, cloud services, compliance, training, administration, and marketing. Additional services include pre-underwriting support (credit review, data validation, fraud analysis, appraisal ordering and review, and data analytics), insurance products (whole life, permanent life, critical illness, and credit insurance), and the MyPineapple technology platform for conducting brokerage services. It serves mortgage agents, brokers, sub-brokers, brokerages, and consumers. Formerly known as 2487269 Ontario Ltd, it changed its name to Pineapple Financial Inc. in June 2021, was incorporated in 2015, and is headquartered in North York, Canada.