Pembroke VCT plc is a venture capital trust that invests in businesses at various stages of development, from start-ups to more mature and established companies. It focuses on consumer-facing sectors such as health, fitness, fashion, apparel, accessories, technology, media, design, education, food, beverage, wellness, digital services, hospitality, and business services. The fund typically invests in UK-based companies with revenues exceeding £0.5 million ($0.66 million) and usually takes a minority stake.