Ströer SE & Co. KGaA

Ströer SE & Co. KGaA provides out-of-home (OOH) media and digital out-of-home advertising services in Germany and internationally. It operates through three segments: OOH Media, Digital & Dialog Media, and DaaS & E-Commerce. The company offers traditional analog OOH advertising, including poster media at bus and tram shelters and on public transport, as well as local marketing of digital products to small and medium-sized customers, online marketing on internal and third-party platforms, telesales, telemarketing, and field sales services. It also processes and provides statistical market and consumer data under the Statista brand, operates t-online.de and special interest portals such as giga.de, familie.de, desired.de, and kino.de, and sells make-up and facial, body, and hair care products under the M. Asam, ahuhu organic hair care, YOUTH-LIFT, and Kräuterhof brands through e-commerce, brick-and-mortar retail, telesales, and international wholesale. Ströer SE & Co. KGaA was incorporated in 2016 and is based in Cologne, Germany.

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Stroeer H1 2026 Earnings: Out-of-Home Strength Offsets Data Segment Decline

Stroeer SE & Co KGaA reported first-half 2026 revenue of EUR1,037 million, up from EUR980 million a year earlier, with organic growth accelerating to 2.7%. Adjusted EBITDA rose 3% to EUR273 million, adjusted EBIT increased 6% to EUR150 million, and adjusted net income climbed 7% to EUR56 million. The out-of-home media segment was the standout, with revenue up 8.1% organically to EUR492 million and digital out-of-home revenue surging 18.5% to EUR207 million, supported by programmatic demand and the FIFA World Cup. In contrast, the data as a service and e-commerce segment saw revenue fall 11.2% to EUR156 million and adjusted EBITDA drop 43% to EUR11.4 million. Net debt increased to EUR996 million, and the bank leverage ratio rose to 2.6 times from 2.47 times a year earlier. Management confirmed full-year 2026 guidance and expects mid-single-digit growth in out-of-home media for the third quarter.

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