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Vivid Seats Inc

Vivid Seats Inc. operates as an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a real-money daily fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.

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Vivid Seats Q2 results beat expectations on World Cup demand

Vivid Seats reported second-quarter 2026 results that exceeded expectations, driven by extraordinary demand from the FIFA World Cup. Marketplace gross order value rose 8% sequentially to $659 million, consolidated revenue grew 3% to $130 million, and adjusted EBITDA jumped 33% to $12.6 million. The company estimated that a mid-teens percentage of its Q2 GOV came from the World Cup, which it said generated volume comparable to the entire Taylor Swift Eras Tour but concentrated in a single quarter. Vivid Seats also announced the renewal of its revolving credit facility through August 2029 and raised its full-year 2026 outlook, now expecting Marketplace GOV of $2.3 billion to $2.6 billion and adjusted EBITDA of $34 million to $40 million.

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World Cup knockout ticket prices fall sharply, cooling reseller revenue hopes

World Cup knockout-stage ticket prices have fallen well below expectations, according to resale tracking site TicketData. The average get-in price for round-of-32 matches dropped 39% from $2,040 to $1,245, while round-of-16 prices fell 28% to $2,080 from $2,895. Sharp declines were also seen for quarterfinal and semifinal games scheduled in July. The retreat from sky-high levels may temper the impact on second- and third-quarter earnings for resellers such as StubHub, Ticketmaster, and Vivid Seats, though analysts note that deep tournament runs by host nations the U.S., Canada, and Mexico would be a positive for those companies.

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