Fang Holdings Limited operates a real estate internet portal in the People's Republic of China. It offers marketing, listing, lead generation, financial, and other services. The company also provides secured loans, including entrusted and mortgage loans, and unsecured loans primarily to home buyers, real estate developers, and other borrowers meeting its credit assessment requirements. Its websites and mobile apps support online communities and networks for users seeking real estate and home-related information and value-added services. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. It was incorporated in 1999 and is based in Beijing, China.