Sentient Brands Holdings Inc. is a product development and brand management company that builds brands in the luxury and premium market space in the United States. It offers Oeuvre, a luxury skin care line and lifestyle brand that includes a purifying exfoliator, replenishing facial oil, ultra-nourishing face cream, and revitalizing eye cream. Products are sold through direct-to-consumer e-commerce platforms and wholesale partners. The company was formerly known as Intelligent Buying, Inc. and changed its name to Sentient Brands Holdings Inc. in March 2021. It was founded in 2002 and is based in New York, New York.