Sure Ventures PLC

Sure Ventures Plc is a venture capital firm focused on Series A, early-stage, and seed investments, as well as fund-of-funds investments. It targets software-centric businesses in augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), artificial intelligence, and financial technology (Fintech). The firm does not invest in companies primarily engaged in acquiring or developing real estate or petroleum, oil or gas exploration, or other resource prospecting, nor does it invest in real estate assets. It has no geographical limits but focuses on companies operating in the United Kingdom, Ireland, or elsewhere in the EEA, and typically takes interests between 20% and 50%. Founded on 21 June 2017 and based in London, United Kingdom, it operates as a subsidiary of Jarvis Securities plc, Asset Management Arm.