System1 Group PLC

System1 Group PLC provides market research data and insight services across the United States, Latin America, the United Kingdom, the rest of Europe, and the Asia Pacific. Its offerings include Test Your Ad, an ad testing platform that measures consumer emotion to predict short-term sales potential and long-term brand growth, and Test Your Ad Competitive Edge, a subscription-based platform providing emotional effectiveness data and predictive metrics for ads. The company also offers Test Your Brand, Test Your Innovation, and bespoke consultancy services. Formerly known as Brainjuicer Group Plc, it changed its name to System1 Group PLC in March 2017. Founded in 1999, it is headquartered in London, the United Kingdom.