Tokyo Lifestyle Co., Ltd. is a retailer and wholesaler of beauty, health, and general merchandise products. It operates in Japan, China, Hong Kong, the United States, Canada, Thailand, and the United Kingdom, selling under its flagship brand Tokyo Lifestyle. Its product range includes cosmetics, skincare, cosmetic applicators, fragrances, men's grooming items, baby and children's products, OTC drugs, supplements, medical supplies, home goods, electronics, food, beverages, and miscellaneous items. The company was formerly known as Yoshitsu Co., Ltd. and changed its name to Tokyo Lifestyle Co., Ltd. in October 2024. Incorporated in 2006, it is headquartered in Tokyo, Japan.