CPW Benefits from Strong iPhone 18 Launch, Boosting Fourth-Quarter 2026 Sales

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Copperwired Public Company Limited, or CPW, reported that the first day of sales for the iPhone 18 Pro and iPhone 18 Pro Max on September 18, 2026, was bustling, following strong customer interest since pre-orders opened on September 12. The most popular model was the iPhone 18 Pro Max. Ms. Paphawee Rujjaroentham, Director of Retail, stated that AI technology is clearly beginning to play a role in everyday user experience, and she views the iPhone 18 Series as one of the factors that will encourage consumers to decide to upgrade their devices. The company has prepared products, personnel, and distribution channels through iStudio by copperwired, U.Store by copperwired, TECHHOUSE by Dotlife, and Dotlife, as well as online channels, and is preparing for the launch of the iPhone Duo, which is scheduled for pre-order on October 16, 2026, and release on October 23. For the fourth-quarter 2026 outlook, which is the high season for IT products and smartphones, the company expects support from a full quarter of recognized iPhone 18 Pro Series sales. CPW currently operates 111 retail stores under its management.

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